The Advantages of Advertising on TikTok

TikTok has gone beyond being just an app for quirky lip-syncing videos and is now an effective tool for social media marketers. It offers a platform that makes it easy to craft engaging campaigns to connect with their desired audiences. This article discusses why companies should think about embracing the platform to gain more visibility. We'll go through the advantages and reasons why it is beneficial.

TikTok has become one of the most popular social media platforms

Recent statistics show TikTok is expanding beyond its reputation as a platform for young people. There's been a drastic rise in users aged 30 to 49, accounting for over 30% of the total user base in 2022. 

TikTok has an enormous and ever-growing user base that can be harnessed for marketing purposes. The ability to customize your target audience by any criteria makes it a great platform to reach new potential customers. 

Don't Break The Bank 

An affordable way to get your message out there

TikTok is quickly becoming the go-to platform for businesses looking to run marketing campaigns. One of the main advantages it has over its competitors is the ability to set your own budget, making it a much more flexible and cost-effective option. 

There is also no need to break the bank when creating videos - TikTok is a great platform for achieving this. It emphasizes the raw, organic, and unpolished look of mobile device recordings, so there's no need to buy specialized camera equipment or expensive editing software.

Boost Your Visibility

TikTok trends can increase your exposure

TikTok is an ideal platform for brands to reach their target market. It has a wealth of tailored content and distinct communities, making it much easier to locate the right people through keywords and hashtags.

To get your ads on someone's "For You" feed (a feed of videos from creators that you may not follow) on TikTok, it's essential to keep up with the latest trends. This way, your ad will appear more relevant to the app's algorithm and potentially be seen by more people.

TikTok has become an invaluable asset for brands to be creative and reach a wide audience. From branded hashtag challenges to brand takeovers, companies can use this platform as an effective way to engage more people and make a lasting impact. Plus, it's easy for anyone to create their own trend on the app.

A great example of the platform's potential can be seen in Guess’s InMyDenim challenge. It gained 5,500+ user-generated videos and 10 million views within its first recreation. Similarly, Wet N’ Wilds BiggerIsBetter challenge generated 1.5 million video creations.

Easier To Reach Target Audiences

Freedom to customize ads, creating more engagements

TikTok advertisements are highly effective in driving people to your page, offering a number of different ad types. Statistics show that users tend to interact more on TikTok (6%) as compared to Instagram (1.41%). Plus, half of the viewers are likely to make a purchase post-viewing live videos.

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TikTok provides two major ad formats - Topview and In-Feed. Both of these offer great opportunities for digital marketers to reach their target audience on the platform. Topview ads are eye-catching, drawing attention to your newsfeed and making sure your message is heard. In-feed ads take up less space and blend in better with a user's scrolling experience. Additionally, these ads provide more interactivity which can range from liking, commenting, sharing or even following the ad. With these ad formats, consumers can interact with brands directly and build relationships that result in loyalty.

It’s Actually Pretty Simple 

TikTok advertising isn’t a complicated process

TikTok is a great platform for business owners as it offers a relaxed vibe and only requires you to have a phone and an account. Making a TikTok video takes no time at all - just one or two minutes, according to the complexity of your content.

TikTok also provides cost-efficient marketing solutions and has the Creator Tools feature that helps businesses monitor analytics, as well as get access to articles with ideas on how to increase engagement and gain more followers.

Drive Sales 

Post-business-related videos

TikTok marketing has proven to be an immense success for companies, with consumer spending exceeding a staggering $914.4 million in 2022 and an estimated lifetime consumer spend of $6.3 billion.

TikTok offers organizations a unique opportunity to nurture customer relationships and loyalty. Its users are more likely to form an emotional connection with brands they come across on the platform, compared to other social media sites. This is an immensely effective way of boosting sales and forging reliable customer-brand relationships.

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Collaborate With TikTok Content Creators 

Increase engagement with your target audience

For businesses wanting to get into TikTok advertising, collaborating with influencers is the way to go. This is a stress-free option since the creator takes care of creating and producing the content, leaving you free to focus on other aspects of your business.

Unboxing or ‘haul’ videos on TikTok are becoming popular and offering an interesting way for brands to promote their products. This is great news for them since they can give creators free items instead of having to pay them cash.

TikTok has gained traction in the world of e-commerce recently, offering a great way to enhance your brand’s visibility and retain viewers. Its unparalleled platform, allows you to effectively convey your message and show off your personality, making it ideal to leverage for improving marketing strategies. Don't wait any longer and start leveraging the advantages of TikTok Ads today to stay ahead of the competition.

If you're ready to reach new audiences and boost your brands visibility, it's time to start leveraging the power of TikTok. Learn how to build a following and create engaging content that converts. Don't miss out on the unique oppurtunities this high-growth platform offers –  reach out to a TechWyse expert and get started now.